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9 Outdated SEO tactics that shouldn't be used anymore

9 outdated SEO tactics that shouldn't be used anymore. SEO has gone through revolutionary alterations over the years and continues to do so every day. While most regular marketing schemes still stand in digital marketing today, SEO changes have radically altered the landscape. Most of these changes have helped upgrade the web and search, in specific. Yet, some people still stick to the “old ways,” including keyword stuffing, and try to use outdated SEO tactics to upgrade the company’s organic search visibility and performance.

Outdated SEO tactics 2020

Many healthcare marketers or small business owners are still using these old-fashioned SEO tactics. They are not only unproductive, but are also potentially dangerous for the growth of the company, websites, and other digital marketing strategies. What should be avoided in SEO include the following:

1) Ultra-Short Content:

Optimized content under the 300-word benchmark is not a good notion. While these ultra-short contents once held a rank in successful SEO tactics, today’s content marketers and brand managers demand lengthy ones.

2) Using too many meta keywords:

Going too heavy on meta keywords or keyword stuffing is a prominent way to let competing companies know what the customers focus on during content building and planning.

3) Taking every guest blog opportunity:

Not too long ago, indiscriminate guest blogging was prevalent which is a bad SEO practice. In it, whether one was submitting content was irrelevant, as long as one seized every possible guest blog opportunity. Much like link constructing, the best practice has switched dramatically toward stress on quality. If one is going to search guest blog posts on behalf of the companies one identifies, the authentications in question must drive value and construct a strong reputation for these companies.

4) Gaming the system via H1 tags:

On the technological side of things, the strategy of H1 tag manipulation is highlighted. The essence of this outdated practice is that overusing or improperly including this headline position was a prime way to benefit from search ranking algorithms. However, with a swift stream of upgrades and adjustments, the variables that regulate results no longer incorrectly honor this kind of shady strategy.

5) Stressing “Big Picture” Over Local SEO:

Just some years ago, it was usual to assume that SEO didn’t affect local audiences or search results. Unfortunately, those companies that don’t enhance or tailor content towards the local community can end up leaving a lot on the table in terms of influence and reach. The truth of the investigation is that with the Pigeon algorithm and other same updates, bypassing local SEO operations is yet far from a great outlook.

6) Directionless press releases:

In the right hands, press releases can be a robust tool for portraying the formal side of search engine optimization (SEO) and content marketing. Press releases should be both justified and full of useful content to produce search ranking value.

7) Writing for robots:

It is significant to understand that clumsily writing is not natural. Search engines recognize it. Search engines are modern enough to sense repeated keywords, their modifications, flat URL architecture, and the unfavorable experience of especially not so good content. One must write for humans, not search engine crawlers or any other artificial intelligence robots.

8) Article marketing and article directories:

Any effort to trick the system doesn’t usually succeed in the world of SEO. Generally considered one of the earliest types of digital marketing strategies, article association was a cakewalk to those in the know. And it made sense since the idea was the same as other channels like TV and print that already utilize syndicated content generally. But Google finally caught on, releasing its altering Panda update in 2011. The Panda scanned up the search landscape, aiming content farms and directories, as well as other websites proffering unhealthy content. The notion behind article marketing doesn’t make sense in today’s world, where high-quality content needs to be authentic and exhibit proficiency, authority, and reliableness.

9) Article Spinning:

Generally done with software, article spinning is the black-hat strategy of trying to rebuild quality content using different words and tokens. The consequence was a confusing mess of an article that made the same justifications as the parent material. It’s no surprise this isn’t effectual anymore. While AI is getting better at building content, anything built by a gadget is still of lower quality as compared to what a human can create – something bona fide, helpful, and of value.

Additional outdated SEO tactics

Here are some other completely outdated SEO practices that just don’t work anymore:

Buying Links:

Like most SEO strategies, if buying links seems shady, one probably shouldn’t do it. Once upon a time, it was a general practice to swiftly pay to get a large volume of links directing at the website. We know that backlink profiles need to be sustained and enhanced just like the websites we overlook, and low-quality content with far too many backlinks directing to a website may be vicious to a website’s health. Google can recognize low-quality sites, and it can also realize when those websites are sending many links out that they shouldn’t be.

Anchor Text:

Internal linking is a feature of any good website structure and user experience. It involves anchor text, an HTML element that allows them to tell clients what kind of content they can anticipate if they click on a link. There are various kinds of anchor text like branded, naked, exact-match, website/brand name, page title, and headline. Some have most definitely become more approving than others, depending on the regulation and situation. These are some SEO mistakes to avoid in 2020.

Conclusion

Since Penguin, Google has been one step ahead at identifying over-optimized content. It returns to the Golden Rule about building well-constructed content that is user-friendly and authentic. Modern SEO content can remarkably shorten the sales cycle for almost any company. It’s more than worth the funding. Surveys show that many online buyers today link with content before even talking to a sales representative. So, outdated SEO techniques are a big no concerning digital marketing. This concludes our list of 9 outdated SEO tactics that shouldn't be used anymore.