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Guide to Google ranking factors

Guide to google ranking factors is a must-read if you want your rank to be in Top 5. It is not going to happen within the knowledge of google ranking factors. There are some of the ranking factors which are very effective and others require expertise in technical SEO. Let us dive into the pool of knowledge to get the highest rank and thereby high traffic and conversion rate.

Keyword in the top-level domain

The insertion of the keyword in the top-level domain will give you a powerful signal though it won't have any effect on the SEO.

Initial name in the domain

You will have an edge over the other websites through the addition of the keyword as the first word in the domain.

Domain registration length

If your domain is registered and used for more than a year, it becomes legitimate. This will provide it with the advance payment.

Adding keyword in a subdomain

It is very important according to Moz to add a keyword in the subdomain which will enhance your rank.


Your domain history mustn't have drops or constantly changing owners as it will invite penalties from Google. You should assure no penalties on past owners too as they can be passed on to you.

Exact Match Domain

You need to adapt to a high-quality exact match domain as it will give you a better status than your competitors. But you should not update it if it is of low quality.


You should determine whether it is bad or not for you to turn your whois information private or keep it public.

Whois penalty

You need to avoid spamming because once Google can identify you; there are chances of danger to your other sites as well.

TLD extension

If you want to enhance your rank nationally then this country-code Top-level domain can be of great help to you. You should not use it if you want to rank on an international level.

Title tag

Your website will receive a great signal of on-page SEO through the inclusion of keyword in the title tag. You can also start the title tag with the keyword to gain more benefits.

Description tag

By the addition of a keyword in the description tag, you can get a high click-through rate which will thereby positively influence our rank.

H1 tag

By inserting the keyword in the H1 tag or a second title tag, your ranking game will surely get a boost.


This complex acronym simply means that you need to use a particular word very often which is the topic of the blog.

Content length and quality

Don't you want to gather the highest rank through the writing of an elaborate blog? But well, the precise and concise blogs are announced to be winners by the Google ranking algorithm 2020. Your content will be rated highly by Google if there is a similarity between the topic and the content rather than the discrepancy. The content should also be free of grammar and spelling errors. You can also add helpful content and multimedia to assist your visitors. Using better presentation skills of the content such as bullets and pointers will be of great aid.


The keywords in the latent semantic indexing in the content will assist the search engine to understand the topic of your blog as well as boost the rank. You can add LSI keywords in the description tags and the title too. It is good to add as many keywords as you can but keyword stuffing will bring you penalties and low rank.

Loading speed

Your quick loading page will not only give your users a better experience but also a high rank. This loading speed matters if you use search engines like Google, Bing, and Chrome.

Other ranking factors are of equal importance such as the utilization of AMP, entity match, duplicate content, Rel=canonical, image optimization, content being recent, regular updating of content, historical page updates, and outbound link quality and link theme.

Site-level factors

It is significant that your site brings new web content and provides something new. Adding your contact information that matches the whois information and having an SSL certificate will give you a high rank. Your site architecture, site updates, presence of sitemap, and server location needs to be on point. On the other hand, the use of duplicate meta information on-site and site uptime will not prove to be a great ranking factor. There will be a great improvement in your ranking game through the use of terms of service and privacy pages along with breadcrumb navigation. Making your website mobile-optimized and available on YouTube will enhance your rankings as per google ranking tool.

Backlink factors

Backlink anchor text, the alt tag for image links, links from .edu or .gov domains, the authority of linking page, links from competitors, and expected websites will help you fly the skies whereas it will hurt you if you use the links from bad websites. The guest posting, link from ads, presence of homepage authority, contextual links, link location in content and page, linking domain relevancy and positive link velocity can of great help to your website. But in contrast, the negative link velocity, link title attribution, internal link anchor text, excessive 301 redirects to the page can harm your top rank.

Hence this is the guide to google ranking factors 2020. Guide to Google ranking factors tips includes user interaction that comprises of RankBrain, organic click-through rate for a keyword, organic CTR for all keywords among several others. The other factor is special google ranking algorithm rules that include user browsing and search history, featured snippets, and safe search. The aspect of brand signals has branded searches, social media pages and profiles and following. The factor of On-site webspam involves redirects, popups, gibberish content, doorway pages, site over-optimization, ads above the fold, affiliate sites, and hiding affiliate links.