Have you ever seen a brand that does not have an online presence? The days of having just an offline brand are gone. Today, if you want the clients to notice your existence, a solid web presence is a crucial aspect.
Further, if you want potential customers to comprehend your brand, you will need a well-thought-out online marketing approach. The primary requirement for a customer, while purchasing any product or availing of a service, is to look for a brand that seems trustworthy and whose brands complement their lifestyle.
Digital marketing is essential for brand development. Nowadays, good quality and excellent customer service are not enough to woo the customer. Customers must be able to trust you and believe in your brand, or they will spend their money elsewhere.
Digital Marketing In 2022
Social media platforms are not just virtual portals for B2C (Business to Customer) outreach, but also a way to build repo and improve B2B (Business to Business) relationships. Over 60 percent of consumers get aware of new brands through social media activity and digital advertisement. According to recent studies, 1.3 million Daily Active Users can potentially be targeted by digital marketing through Instagram alone, while companies can engage over 84 million Daily Active Users through Facebook.
B2B marketers are heavily active on social media networks like LinkedIn and Twitter for creating connections. They also frequently rely on PPC advertisements to reach their target consumers while spending as little money as possible. Conversely, B2C marketers use social media platforms such as Facebook, Twitter, Instagram, and Pinterest to increase brand recognition and attract clients to their internet sites and products.