Blog Post

Social media marketing to improve your clinical visits

Social media marketing to improve your clinical visits is very important because social media and healthcare are potent duos. Social media has risen to become an essential resource in the field of healthcare. Almost 90% of older adults use social media to look up and share healthcare information. Social media is an essential way of ensuring that the client base knows the latest issues, guidelines, and advisories. Social media directs the followers or potential clients to credible sources of recent health information. This awareness helps to counter-appropriate healthcare-related social media claims that they see in posts from their social media accounts. Social media marketing helps spread the word very quickly to diverse groups of people and is excessive when the information is factual, helpful, and straightforward. However, there is also a lot of health misinformation on social media health networks. Misinformation that comes in the form of untrue statements can easily be debunked by merely citing research articles or the latest information from a credible source like the World Health Organization.

Importance of social media marketing

Regarding the current scenario, as the COVID-19 situation still continues, people have turned to government officials and are looking for the latest information and instructions. Social media has become a better source for daily news than newspapers. It makes social media an important place to share breaking information. Pinned posts and cover images give people an overview of the critical resources at a glance. Nearly 40% of the youth, aged between 14 to 22, use online resources to connect to people with similar health issues, including several social media groups. Facebook groups are of great help to both healthcare professionals and patients to interact. Social media is changing the healthcare sector like never before – patients have better information as healthcare customers.

According to popular physician opinion, social media has improved the quality of service delivered to patients since patients take a more active role in their own health decisions. It is essential to understand that most patients have little to no idea of a practice or a practicing physician. It holds credentialed, and well-experienced doctors who might be much esteemed in their colleague circle. Through the ratings and reviews left by patients, social media marketing becomes an essential means to establish and manage reputation and awareness.

However, privacy concerns remain while discussing health concerns online, social media marketing comes with strict privacy regulations that hold patient identity and information sacrosanct. Medical professionals must keep the HIPAA – Health Insurance Portability and Accountability Act – in mind while engaging in social media marketing. In the digital-driven environment of the 21st century, social media marketing has become a must-have for healthcare industries. The appropriate amalgamation of social media platforms and using them for marketing has become a fundamental tool to effectively engage consumers and potential clients. Social media marketing supports brand recognition, organizational and individual reputation, and the healthcare provider system becomes more transparent regarding outcomes, costs, etc.

Social media marketing for clinics

Practitioners and healthcare providers have been relatively quick to adapt to the more up-and-coming technological tools for personal and professional interactions. However, hospitals and doctors have only recently caught up with the retail brands in adopting social media marketing strategies to point their clients towards useful solutions and engage in patient-centered conversations. It reduces barriers to reliable health resources and information online and inculcates greater trust, leading to positive relationships between patient and provider. Social media becomes an interactive interface for the needs and interests of patients and potential clients.

Social media marketing ideas for doctors

Using social channels, you can position yourself as a trusted and credentialed resource for health information or service and let the clients know about what kind of health services you offer. The entry point to a two–person dialog understands what is essential to the person as they tell you what kind of services they want. Interactions with current and prospective patients can provide valuable feedback and reveal service and satisfaction areas and the need or scope for improvement. Social media marketing has completely altered the landscape of healthcare and the way the health industry relates to its customers. It has also become a critical means for practitioners and healthcare service providers to interact and engage with their current and potential customers as a part of an overall marketing strategy. People buy services and products from who they know, like, and trust.

Hence, social media marketing to improve your clinical visits will be possible because it provides doctors an insight into what their patients prefer when it comes to their health.