Blog Post

Specialized Web Development - A Step to Enhance your Brand's Highlights

What is web development?

Web development is a 360 degree work that includes building, creating, designing, and maintaining a website. It requires thorough knowledge and working experience in scripting languages to develop a quality website. Two dimensions in which the whole website development runs around are front-end development and back-end development.

Front-end development is the technique that focuses on designing the parts of the website which are visible to the user such as the landing page, banners, content, graphics, contact details, etc. Whereas, Back-end development is also known as server-side development. It is the machinery that works behind the scenes everything the end-user does not see or directly interact with, but that powers what is happening. The back-end includes logic scriptwriting for the commands and their defined functions for the front-end, as well as data storage, and it is fetching to the front-end when called for it. The front-end requires knowledge of HTML, CSS, JavaScript, etc., whereas the back-end requires an understanding of PHP, .NET, Python, etc.

What is a quality website, and how to develop it?

One of the major issues in today's competitive digital world is that most users never like to spend much time on a website, which decreases the brand value remembrance of the hosting company. According to recent studies and detailed analysis, it was found that, on average, a user spends only up to 5 seconds before deciding whether to leave a website or continue staying on it. A few major reasons for such repetitive behavior are high loading time of the website, poor quality content, vague graphics, difficulty in user interactivity, and lack of aesthetics.

Hence, most companies, which aim to have a strong presence in the digital world, focus on having websites specifically designed in accordance with their business framework. Specialized web development not only helps in attracting the targeted audience and increasing your brand image recall capability, but also helps you in standing out among your competitors.

How to decrease website loading time?

Website loading time is the total amount of time it takes for any device to open a web page on any browser. It starts from the time user clicks on the links till the time all the elements of the web page get downloaded and function properly. This process and speed depends on various factors such as the hosting server, amount of bandwidth in transit, internet speed, web page design, along with the size and amount of elements (images, videos, content, etc.) embedded in the page.

High loading time is never a good experience for the user, as they easily get impatient and decide to leave the website even before entering it. This issue can be resolved by having minimal coding, acquiring a broader bandwidth hosting server, and using low DPI but high-quality images and videos.

How to improve quality of content?

Anything that is in written format on a web page is called the content part of the website. It includes the description, services, and details of the entity (company or person) that owns the website. It acts as the library of the website through which any user can go through and get an insight into the details of the website. Therefore, it is needed to be very clearly thought through and grammatically correct for its easy interpretation by the users.

Its quality can be improved by keeping the content short, precise, and crisp. This can be achieved by hiring a professional copywriter who has enough knowledge and experience in writing content for the website. Content should always be written under consideration of what type of audience or viewers we are expecting to be reaching. The language barrier can be a major issue, and therefore it is mostly expected for any website to be either in English or the local language of the country, from where the users are logging in.

Specialized content should also include Search Engine Optimization (SEO) keywords in order to organically improve the ranking of the website when similar keywords are searched on any search engine by users. According to experts' advice only one to three SEO keywords should be included per page, any more than four is too crowded; after all, each page has only one title tag and meta description.

What is the role of graphics and media on a website, and how does it help in creating an impact on the viewer?

The quickest way to attract the attention of the viewer and engage their minds is to use images, videos, and graphics on the website. All the visuals that are present should always deliver the purpose of the deliverables and the services offered on them. Visuals play a vital role in engaging the viewers, as human minds prefer pictorial representation of content rather than written.

Visuals should never be vague and out of context and should always be placed in the correct order and right amount. Graphics should always be put before the written content so that they get the idea of the deliverables inside it. Too many graphics might just spoil the total vibe of the website and make it look like a kid's scrapbook, therefore less amount. The right type of graphics not only makes the website looks neat and uncluttered, but also keeps the website loading time low.

How does aesthetic design and its specialization help in enhancing the brand highlights?

In recent years, it has been an unwritten mandatory rule for websites to be aesthetically pleasing to the eyes of the viewers. The Internet has been existing for a very long period of time, and therefore users now look for something that is new and matches their creative vision. It can be achieved by playing with color themes, font selection, and precise positioning of creative graphics and animation.

Color themes play a major role in making a website look more aesthetically pleasing, depending on the type of product and services that are being provided on it. For example, the "Red" color is used for food and beverages, the "Yellow" color is used for eCommerce websites, the "Blue" color is used for banking sectors, and the "Green" color is used for environmental causes products from natural resources. Similarly, font selection can also subconsciously help in attracting the viewers. Depending on the age of the audience, young viewers like to experiment with new fonts, while people from comparatively older ages tend to stick with traditional formal fonts for their easy interpretation.

Today, not just web development, but also its aesthetically pleasing design is needed by the host to create an impactful image of the product or services on the viewers mind. In order to make a long-lasting impression, it is needed for the viewers to spend as much time as they can on your website for the first time. This can be achieved by visualizing and analyzing the website from not just the developer's point of view, but also from the viewer's perspective.