The major SEO trends in 2020. Search Engine Optimization (SEO) is one of the juvenile marketing procedures out there, and it's also incredibly quick-paced. While the basic principle remains the same â€”SEO is about rendering websites simple to recognize, understand, and rank higher in search results â€” the trends involved are way different than they were several years ago.
Search engines are getting better at comprehending search intent, which means they supply distinctive and granular search results that better address the user's particular needs. The website's content requires to bestow an answer to a user's question, whether it's a long article or a one-word solution. In the latest HubSpot Research survey, 64% of marketers proactively invest in SEO.
9 major SEO trends of 2020
The top SEO trends for 2020 are as follows:
1) Voice search:
There were 33 million voice search questions in 2017 alone, making voice search one of the most crucial SEO trends for 2020. Information from March 2019 conveys that 20% of mobile queries are voice searches. As voice search becomes growingly popular, more people will type search queries the identical way they speak. The search queries are mainly long-tailed. Users want a correct answer to the identical question they asked. Users who search long-tail keywords are in the attention stage and are presumed to transform than someone in the consciousness stage. Bullet lists better the chances of ranking for voice inquiries, and therefore, hone the website for local SEO.
2) More companies will leverage influencers for SEO:
17% of companies spent over half of their total marketing budget on social media influencers. The stats highlight the significance of influencer marketing for authorities, mainly those in fashion, beauty, e-commerce, travel, and lifestyle. Online users are overwhelmed with advertisements. They are searching for precise data they can trust. People are more likely to trust data from an influencer than an ad. Working with an influencer aids one procure traffic, upgrade the online visibility, and magnify the content reach.
BERT authorizes anyone to teach their question-answering procedure. It is the first change Google has made to its search procedure since RankBrain in 2014. BERT will affect one in ten inquiries. SEO marketers who apply BERT models upgrade their ranking possibilities on the first page for highlighted snippets in Google SERP. Just to refine, one can't enhance for BERT. Google uses BERT to upgrade its understanding of real and colloquial language.
4) Digital experiences:
44% of companies have shifted to a digital-first approach to improve customer experience. Almost 56% of CEOs said the enhancements led to revenue growth. Webpage loading speed is an important ranking factor. Good content means nothing if the web page doesn't load swiftly, or one has a user interface. Successful authorities understand that building a perennial relationship with customers depends on the client experience, and it affects search ranking.
5) Video marketing:
Google demands video marketing, another one vital SEO trends in 2020. It's a critical part of the SEO strategy and digital marketing procedures. According to Forrester Research, a video is 50 times more likely to load on the first web page of SERP than a web page with internet text. Also, 62% of Google's universal searches include video. One can shoot helpful YouTube videos that support existing content on the website. It's not a warranty for first page results, but one will enjoy higher traffic when Google puts the video. One can attach videos on the website to get more traffic. One should remember to enhance the video to the blog's width, add a copy on the web page to help Google understand what the video content is.
6) High-quality Content:
Online advertisements still work for conducting business, but they'll get even more costly in the upcoming years. 91% of the total ad spend is eyed for less than a second. That's why producing high-quality content is an essential element of effective SEO strategies. Netizens want content that is relevant, friendly, and timelyâ€”and that is what Google tends to prize with higher search engine rankings. Users visit search engines with questions, and the web page needs to produce answers. Content must be well-researched and follow an analytical structure that makes it simple to traverse and read. What netizens want is educational pieces furnished to them in a simple to digest forms, such as blog posts, videos, podcasts, infographics, etc.
7) Mobile search:
87% of netizens are on mobile phones, and 40% of money transfers occur on mobile. Google advanced to mobile-first indexing on the 1st of July 2019 to boost the mobile search experience. Mobile search is one of the most important 2020 SEO trends you need to know about.
8) Artificial Intelligence:
Artificial intelligence is one of the technologies today and is being utilized in various industries to produce distinctive, personalized experiences for users. Multinational companies such as Google apply artificial intelligence to furnish better search results to its users. Without diving into the bulky technical aspects, artificial intelligence has gradually learned the characters of what makes published articles invaluable.
9) Secure Websites:
User security is another trend to the website user experience. If users don't feel safe to visit the website, they're very likely to leave swiftly. Consequently, high bounce rates can affect the ranking of that web page in the organic search listing. It is significant to enable the HTTPS protocol for the website. HTTPS gives website users a safe connection that is both encrypted and validated.
SEO is an excellent tool for businesses irrespective of the industry. 2020 SEO trends will enable one to connect with those searching for the product or service and convert them into potential customers. This concludes our list of the major SEO trends in 2020.
After all, Google is a search engine that decodes data based on how search users behave, and it's getting more precise, which means that new trends will appear each year. It ensures that all netizens can get their questions answered in a matter of time. If one is already intimate with these trends, then it is time to double-down on them to produce more targeted traffic from Google.