Frequently Asked Questions

Why do medical organizations require healthcare marketing?

This question could be answered with a complex solution, but we will offer this simple analogy instead: Would you prefer to buy a bunch of guides and try to fix the plumbing yourself, or pay a premium to hire an expert plumber to get the job done right?

The work we do is not mysterious and anyone with a dedication to marketing can learn it. We have spent countless hours, days, years learning the ins and outs of our craft so that we can call ourselves experts. We work with many other companies like yours so we have benchmarks, have tried other things before, and know what works (and what doesn’t). We believe that like plumbing, with our expertise in place we will save you money in the long run. Let us be your experts in the field.


Are you HIPAA compliant?

It means that you have done the work to satisfy the elements of the Security Rule, you have policies and procedures in place to address the elements, you are knowledgeable in HIPAA as it applies to your business, you document everything and keep this documentation, you create an ongoing training program. HIPAA is the Health Insurance Portability and Accountability Act of 1996. The law defines a wide variety of requirements for insurance policies but the part that most people relate to compliance with the law Privacy and Security rules included in the law.

The work we do is not mysterious and anyone with a dedication to marketing can learn it. We have spent countless hours, days, years learning the ins and outs of our craft so that we can call ourselves experts. We work with many other companies like yours so we have benchmarks, have tried other things before, and know what works (and what doesn’t). We believe that like plumbing, with our expertise in place we will save you money in the long run. Let us be your experts in the field.