How Can We Help?

IT service

We are a team of seasoned, graphic designers, content writers, social media, web and app developers, and video marketers who can take your organization to a higher level with our range of digital marketing services.

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Branding

We firmly believe that branding is more than your name and logo. And, hence our branding strategies center around connecting your message, purpose, and services to the patients who can greatly benefit from your brand.

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Recruitment services

We assist in the challenging and tedious task of recruitment processes of trained and qualified staff for healthcare companies, hospitals, clinics, and other healthcare facilities, expanding your company's workforce.

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Healthcare consulting services

Having worked with several healthcare organizations, we provide insights and experts advice regarding your company decisions and strategies, directly impacting customers, patients, and other external stakeholders.

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Practice analytics

We analyze insights required in effective streamlining of operations, decision-making, reducing costs, and improving patient care, focusing on patient behavior, clinical data, and financial assets.

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Clinical research publications

From journal selection to the submission process, we can take care of it all. We ensure your research articles, journals, case reports, and studies, and letters to the editor are accurate in facts, plagiarism-free, checked for grammatical errors, and properly formatted.

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Compendious Med Works Services

BRANDING AWARENESS

The major step toward building a healthcare marketing service strategy that serves both your practice and your patients is to know what the difference is between branding and marketing. Branding is said to be the look, design, and feel, of your practice, organization. Branding is not just your name, logo, and color palette; it is your reputation, how the consumers view you. We at Compendious Medworks firmly believe that your brand represents the promise made to your patients, the value you place on your patient relationships, and it accounts for every experience and touchpoint they have with your healthcare organization. IT and communication is a part of our branding initiative.

Marketing, on the other hand, is the way by which you reach your specific audiences. Your marketing consists of the actions and campaigns you take to connect your message, purpose, and services to the patients who can greatly benefit from your care. The preferred methods by healthcare organizations consist of email marketing, a strong website and internet presence, print materials, and even social media or content marketing.

Market Survey

Market research is all about analyzing and interpreting the data to obtain relevant information and knowledge that can be used to predict future events, actions, or patient behavior patterns. It includes all forms of the market, opinion, and social research, and data analytics.

Defining various vital demographics of the key target is critical for establishing branding and marketing strategies. Also, a clear and well-defined target audience is the deciding factor for the advertising, media, and the message you want to put out. The following are the ways you can define your patients/audience:

  1. Geography
  2. Demographics
  3. Psychographics
  4. Audience general Behaviour

These and many more factors are hashed out and analyzed; you can settle on your company’s branding, marketing, and advertising methodologies. The strength of your brand and message lies in the ability to focus; the above primary four primary criteria help you decide on your target audience and how you can help them. We at Compendious Medworks believe in strategizing a market survey of the relevant demographic and fixing the target audience.


Campaign

A successful campaign is a total of the following attributes, selecting the correct media to engage the audience, designing and conceptualizing engaging content, and reaching the correct targeted audience. With the right partner, we believe that the message can reach the consumer and establish brand loyalty. In the healthcare industry, going all-in with a creative marketing campaign can be difficult due to the following regulatory restrictions by FTC and other bodies:

  1. The message should not be misleading.
  2. The use of words such as “best” and “superior,” and any form of Hyperbole to be avoided.
  3. Intimidation and pressure for services, procedures, and products is prohibited.
  4. Advertising scientific claims without the evidence suggested by the proper peer-reviewed studies are illegal.
  5. Violation of HIPPA guidelines
  6. Violation of FDA

With such guidelines in place, your brand would benefit the resources of our experienced team to navigate the tricky waters in the marketing of your healthcare brand and services. We at Compendious Medworks will ensure that your branding and marketing are creative and eye-catching and follows the required laws by the FDA (Food and Drug Administration) and the FTC (Federal Trade Commission).


Brand Development

Branding, as mentioned previously, is the look, feel, and design of your healthcare venture. Branding is not only your name, logo, color, and palette, but it is also your reputation as viewed by your consumers and potential audience. Your brand consists of everything from organizational identity and company material to delivering the best possible patient experience and quality of care. Your brand reveals personality, meaning, and emotional associations that linger in the minds of the people you most want to reach. A few key things to follow while developing your brand:

  1. Your brand is more than your identity
  2. Define your position in the market
  3. Organizational uniformity in confirming to your selected brand
  4. Communication and consistency
  5. Stay memorable to your audience

Your healthcare organization is as good as its prevalent reputation. Ultimately, our main goal is to help patients and advance in the healthcare sector. However, if patients are not aware of your organization, what you specialize in, or what makes you different from the competition, you will never be able to help those in need of your care.


Patient Experience

As only 60% of U.S. citizens are satisfied with their interactions with hospitals, it is no surprise that patient experience is rated as a top priority in the U.S.A. According to The Beryl Institute study, ‘The State of Patient Experience 2017: A Return to Purpose,’ the top three healthcare priorities for 2019 to 2022 are:

  1. Improving the patient experience
  2. Employee engagement and
  3. Cost management

Many healthcare organizations are investing in improving the patient experience from different angles, and there is no single best approach. As in many other markets, the patient experience landscape in the U.S. still looks very inhomogeneous. Recent research from the Deloitte Center for Health Solutions revealed that for every 10% increase in the number of patients giving a hospital a top HCAHPS score, there was a 1.4% increase in net margin compared to hospitals given lower scores. Improving the patient experience can aid healthcare facilities to improve their financial performance by reinforcing customer loyalty. The research has shown that better patient engagement and experience correlates with lower medical malpractice risk physicians. Healthcare facilities with higher patient-reported experience scores have higher profitability. An engaged staff might improve and boost the patient experience and, in turn, their ratings.