The Benefits of Micro-Influencer Marketing in Healthcare
IntroductionIn 2020, micro-influencer marketing was becoming more advanced and efficient than ever before. Consumers trust other people, especially if they're an authority in their
An Overview of Branding in Healthcare Marketing
IntroductionBranding is not just for big companies. Every company, from solo entrepreneurs to small businesses to large corporations, has a brand. A brand is an overall perception
Healthcare Marketing 2023 Trends Challenges and Opportunities
IntroductionWith the rapid changes in healthcare, it’s essential to keep up with all the latest marketing trends. We do our best here at Health and Biz to bring you the latest in
Creating a Seamless Patient Experience Integrating Marketing and Patient Experience Strategies
IntroductionHealthcare professionals have an obligation to serve their patients well, but they also need to be strategic about how they do it. With so many tools and technologies a
