Marketing Research: Types, Functions and Its Future
Roughly around 2017, marketers started to become increasingly appreciative of the need for research in their marketing strategies. It is a general acknowledgment that all marketing
A Study of Marketing and Service Marketing Through the Ages
How do you come to know about a product or service? How do you come to know about the unique features of a product or service? A business can produce hundreds of products or servic
Ways to Build a Brand and Leverage it Successfully
What is a brand? You know, the thing that represents your business and helps you reach your customers. It is probably the first thing that comes to mind when people think about who
Guide to Become a Healthcare Consultant
Healthcare firms globally have been exploring ways of unlocking new market growth as the country has just begun its journey to reshaping its healthcare economy. Healthcare consulta
